The Client /
Tradition Scarves is an fan apparel company who got their start by bringing team-based scarves, which originally appeared in soccer fandom, to broader sports fan audiences with custom design options.
The Challenge /
Tradition Scarves success in the custom knitted scarf realm, allowed them to move toward offering a larger range of custom apparel products. Soon they found they had outgrown their name, and needed a parent company brand to encompass their new growth.
The Solutions /
A whole new branding package to launch a new parent company was created, complete with naming, brand statement, logo development, brand identity, product photography, packaging design and a brand style guide.
The Highlights /
• Branding Design
• Naming & Manifesto
• Style Guide Development
• Brand Photography
• Packaging Design
Client /
Wake County Economic Development is the primary economic development organization for Wake County.
Challenge /
Working in partnership with Adena Studios, WCED came to us to develop a visual strategy for displaying a large set of data, to be used as a marketing tool for comparing the Raleigh Metro area to various metropolitan areas around the country.
Solution /
A visually engaging brochure design, to be distributed in both printed and interactive mediums.
Highlights /
• Info graphic Design
• Data Design
• Print Brochure
• Responsive Website Design
Credits /
Creative Direction: Jason Bradich
Visual Design: Emily Forsberg
Partner Agency: Adena Studios
Client /
Releventful is a web application that helps businesses in the wedding and hospitality industry manage the logistics of juggling various clients and events.
Challenge /
Being a company primarily developed through the lens of technical professionals accustomed to creating web applications, Releventful needed a fresh brand image and a web presence to clearly convey the opportunity their product provides for these businesses.
Solution /
A well designed sales page, which speaks to potential clients working in a predominantly aesthetically driven industry. The look needed to be fresh, modern and memorable.
Highlights /
• Website Design
• Mobile Responsive Design
• Custom Iconography
Credits /
Creative Direction: Jason Bradich
Visual Design: Emily Forsberg
Partner Agency: Adena Studios
Client /
The patented Teart Infuser unites the artistry, quality and flexible dosing of loose-leaf tea with the convenience and efficiency of a tea bag.
Challenge /
In collaboration with Adena Studios, who began by developing a new logo and brand look and feel – we needed to translate this new vision into a unique website experience which would eventually speak directly to consumers and wholesale clientele.
Solution /
Starting with two main areas of entry into the user journey, we developed a mobile responsive website from wireframe through user interface design. The result allows for this sales page to be both a broad brush for introducing the public to their product as well as having deeper components for wholesale buyers to connect and purchase.
Highlights /
• Wireframe Development
• User Flow
• Information Architecture
• Visual Design
• Mobile Responsive Design
• Custom Iconography
Credits /
Creative Direction: Jason Bradich
Visual Design: Emily Forsberg
Partner Agency: Adena Studios
Client /
ilili hospitality group acquired Mad Hatter’s Cafe and Bakeshop and spent a number of years getting to know the business inside and out before changing any part of the beloved icon.
Challenge /
This Durham bakery and cafe has been an iconic coffee hub near Duke’s East Campus for decades, but the new ownership needed to bring its brand presence out of the 90’s, and into the modern era with a solution which can stand the test of time.
Solution /
An approachable modern design that is simple enough to be a thoughtful evolution for the already beloved mainstay. The M/H logo icon it a slight nod to the Mad Hatter’s tag of 10/6. Elegant photography elevates the brands bakery offerings to a more sophisticated presence. A new website ties the two together and creates added return by bringing the cake and bakery ordering funnel to an automated online platform.
Highlights /
• Logo Design
• Product Photography
• Website Design
• Packaging Design – coming soon
• Menus and Collateral – coming soon
• Brand Style Guide – coming soon
Client /
Armstrong Ceiling Solutions in collaboration with Creative Director Rick Binger.
Challenge /
Rick came to me to help execute a new brand vision for Armstrong.
Solution /
Applying a new look and feel across a breadth of design applications,
Highlights /
• Print Brochure Design
• Tradeshow Displays
• Mobile Show Room
• Packaging Design
Credits /
Creative Direction: Rick Binger
Visual Design: Emily Forsberg
Partner Agency: Ideya
